Banking Exam Question - How to Managing Good Customer Relationship Management in Banks? Explain

Introduction - Good Customer Relationship Management

Customer Relationship Management (CRM) is a term that alludes to practices, techniques and advancements that organizations use to oversee and investigate client collaborations and information all through the client lifecycle, with the objective of enhancing business associations with clients, aiding client maintenance and driving deals development. CRM frameworks are intended to accumulate data on clients crosswise over various stations - or purposes of contact between the client and the organization - which could incorporate the organization's site, phone, live visit, post office based mail, promoting materials and online networking. CRM frameworks can likewise give client confronting staff nitty gritty data on clients' close to home data, buy history, purchasing inclinations and concerns.