Banking Exam Question - What is Bank's Marketing? What are the current ADBL Strategies about marketing and promotions? Explain

Introduction - Bank's Marketing

• Bank marketing is that function which provides services to satisfy customer's financial needs and wants.
• Identifying the most profitable markets now and in the future.
• Emphasis on present and future needs of customer's.
• Determine business development goals and making plan to meed them.
• Provide various services and promoting them.
• Can change environment in the market.